Williams Fitness LLC
Sheldon and Sara Williams
1936- RiverCity Fitness
Deep down we are just two High School sweethearts, hanging out with our three amazing kids, walking our two sassy huskies. We hold tight to integrity, encouragement and progress over perfection... We have a passion for people and fitness and it's pretty great that we get to spend our days with such awesome people!!
Owner, Head Coach
BS- University of Wisconsin Whitewater
CrossFit L-1, L-2
Concept-2 Certified Indoor Rowing Instructor
“It’s okay to compromise your common sense for the spirit of adventure.”
This statement was my approach to sport and fitness growing up. This made the competition of sports like football, wrestling, track, bike racing, rock climbing, golf and racquetball fun and attractive. I fell in love with the process of trying something new to see how far I could take my abilities.
With all these different sports I would compete in, one thing was a common denominator for all of them: the practice of strength and conditioning. I wanted to read any book, magazine or journal about the principles of training for sport. I was able to test these principles not only on myself and my circle of friends, but soon on collegiate teams as an assistant coach. I ended up with a degree in exercise science/ physical education and experience that was priceless.
With dreams of being a head strength coach, my first professional job was a fitness director at a health club. I was a newlywed with a growing family and a new job. What I did not have was the maturity or wisdom to understand a business like a health club and I was fired from my dream job. I would spend the next ten years learning about business, sales and management.
Always on the search for new ways to bring strength and conditioning into my life, I was led to something called CrossFit. A new gym opened a block from my house and they called it “CrossFit.” I did one workout and was hooked. Before long I was certified to coach and was able use all my education and experience to help others. I loved it, this was my calling!
My wife Sara and I would go back and forth about starting our own gym but then get too scared to follow through. BUT, “It’s okay to compromise common sense for the spirit of adventure right?!”
We opened 1936 RiverCity Fitness in July 2015 and it has been the best decision for our marriage and family. We have the solution to help our community and I am able to impact the lives of others. CHEERS!